Shop management + intelligence

Your shop system runs the job. Otto gives you what's missing.

Repair orders, inspections, texting and payments are the basics. Otto rides on the system your shop already runs and is designed to help you capture and follow up on work — from brake jobs to lift kits.

Book a demo → See what it does

Built by a working tire, wheel and off-road shop — Southern Tire & Wheel — not a slide deck.

Otto
Early accesslaunching January 2027; every feature below is labeled with where it stands
On what you runstarts on top of your current system, beginning with Shopmonkey
Month to monthno long-term contract, and your data exports

The problem

Most systems record the work. The question is how much they help you win the next job.

Shop systems differ in automation, accounting and specialty-fitment support. The work that makes a shop money — writing the estimate, catching the declined job, bringing the customer back — deserves a close look in any system you evaluate: how much does the software do, and how much is still left to your advisor?

The basics to expect
  • Repair orders & a workflow board
  • Digital inspections and photos (sometimes an add-on)
  • Two-way texting and payments
  • A labor-guide integration
  • Accounting, built in or through QuickBooks
What Otto is built to add
  • Estimate drafts your advisor reviews and approves
  • Guide times compared with your shop's recorded actuals
  • Declined work followed up on schedule
  • Maintenance reminders from each vehicle's mileage pace
  • Accounting that posts from the shop floor
  • Booking and online sales on your own website
  • Where each booking came from, tied to its invoice

What Otto does

What Otto does, and where each piece stands.

Otto is in early access. Each feature is marked Pilot (running at our own shop), In development or Planned.

01

Write the estimate for them

AI-drafted estimates In development

A symptom or an inspection finding becomes an estimate draft — parts, labor and fluids assembled for your advisor to review and approve. The VIN identifies the vehicle; the diagnosis stays with your tech.

Labor you can check In development

Guide times compared with your shop's own recorded actuals, so each estimate starts closer to what your bay really takes.

Smart parts sourcing Planned

Parts compared across your suppliers with fitment and supersession checks, and the cost carried to the books. Fitment and stock are confirmed before ordering.

Diagnostic decision support In development

A trouble code comes with likely causes and their sources, for your tech to review before any work is added to the repair order.

02

Bring the work back

Declined-work follow-up Pilot

Work a customer put off is kept on the vehicle and brought back at the right time — by mileage and season — with reminders the customer has agreed to receive.

Predictive maintenance In development

Reminders from each vehicle's mileage pace — from odometer readings recorded at your shop — and from measured tire tread, so you can reach out when work is likely due.

03

Sell while the shop is shut

Booking on your own site In development

A drop-in widget for the site you already have. It knows how long each job takes and offers times your bays can run, and it shows clearly whether a booking is confirmed or a request.

Sell the job, not just the slot Pilot

Priced products and services online — tires, wheels and lift kits first — with the purchase handed to your shop for installation. More services will follow.

Know which ad paid for itself In development

Bookings keep where they came from — a campaign, a search, a referral, "a friend" — and, when the work is invoiced in Otto, that source is tied to the revenue. Unknown sources stay marked unknown.

04

Answer the phone & run the business

AI receptionist Planned

Answers the call, recognizes the customer and their vehicle, and hands off to your team for quotes and bookings under rules you set.

A financial backbone In development

Accounting behind the shop floor — general ledger, receivables and payables — with payroll and inventory valuation to follow. Work posts from the shop floor, so there is no separate bridge to reconcile.

A CRM built to follow up Pilot

Vehicles carry a next job, a due date and a reason to call, and the follow-up list is built for your team to work — so following up stops depending on who remembered.

Reports off the ledger In development

P&L, receivables aging, tech productivity, parts margin and service profitability, built from posted entries and clocked hours, with any unposted work shown as such.

How it compounds

The next visit should build on the last.

These are not five features that happen to sit in one product. They are a circle — and every step writes to the same record, so history and deferred work are there when the customer books again.

  1. 01They find youAn ad, a search, a friend. The booking remembers which.
  2. 02They book themselves inA real bay at a real time, priced, while you are closed.
  3. 03The work gets doneEstimate drafted, hours clocked, parts costed, books posted.
  4. 04Their garage updatesHistory, what is due, an estimated price — updated from the work Otto records.
  5. 05What they declined comes backTimed to mileage and season, and it books straight into step 02.

and round again  →  following up on work already discussed

The payoff

A customer garage built on the record. In development

Your customer opens one place and sees their car's history with your shop, what's due and an estimated price, with the date it was last updated. It stays current from the work Otto records, because Otto keeps the record instead of copying it from somewhere else. Work done elsewhere shows only if it's added.

For off-road & performance shops

Repair shops have Mitchell and MOTOR. Lift and suspension work needs its own fitment answers.

Every kit is different and so is every truck — trim, engine, drive, factory options, overloads, sway bars. The answer to "will this kit fit, and what else do I need?" lives in the maker's notes and install sheets. Otto turns them into rules, so your counter can check the maker's requirements before quoting.

A fitment engine built for kits Pilot

Pick the truck and each kit is checked against the maker's own data. Otto asks only the questions that matter — once — rules kits in or out, and adds the extra parts the maker requires, with quantities. A VIN answers what it can; factory options it can't see are still asked. Where the maker's data is incomplete, Otto says so. How it works

See it on their truck before they buy Pilot

A ride-height visualizer shows the lift, wheels and tires on the customer's truck model — at the counter, on a kiosk, or on your website. It's a visual preview; the fitment engine does the fit check.

Install time that learns Planned

Starts from the maker's hours, your writer accepts or adjusts it, and your techs' clocked time sharpens the next quote. Your shop's number, not a guess.

Quote, order and install in one place Planned

The kit, the extra hardware, wheels and tires on one estimate, ordered from your distributors, with the install sheet and the customer's answers on the tech's work order.

For suspension manufacturers

Your fitment, carried to the counters that sell your kits.

We are inviting suspension manufacturers to become founding contributors. We turn your fitment data and notes into rules in our engine, built on the industry's VCdb vehicle standard; your authorized dealers will get it through our API and web tools; and shops will send back real install times and fit issues. Dealer cost is never shown to shops or customers, pricing is built to follow your MAP, and kits link back to you where you supply the link.

Ottotek is the data platform behind it — talk to us about becoming a founding contributor.

How it fits your shop

Start where you are. Grow into the rest.

Otto doesn't demand you rip out what works. It runs on top of the system you already have and is built to become your whole system when you want it to — same platform, three depths, and the records already in Otto carry forward from one to the next.

Tier 1

Booking widget

A keyless, drop-in online-booking widget for the site you already have. You're a tenant from day one, so your record starts building immediately.

A suggested startTier 2

The wrapper

Keep the system you run now. Otto captures your record and runs every engine on top — estimates, predictive maintenance, the customer garage. Shopmonkey is connected today, in pilot at our own shop. Other systems are planned, so tell us what you're on.

Tier 3

Full Otto In development

When you're ready, Otto becomes the operational system of record — the accounting, the books, the whole shop. Moving your history off the old system is scoped with you.

booking widget  →  wrapper on what you run  →  full Otto — your records carry forward

If you're staying put

Happy with your system but stuck without booking or online sales? We'll build the bridge.

If you like what you run but can't take a booking at 9pm or sell four tires from your own website, ask what we can add without replacing it. Ripping out a working system to fix that is a bad trade. If we haven't connected your platform yet, we'll assess an integration with you.

Connected or documented

Shopmonkey · ShopPro · Garage360

Shopmonkey is connected today, in pilot at our own shop. ShopPro and Garage360 publish API documentation; we confirm access and the data we need before we schedule the work.

Needs their sign-off

Tekmetric · Shop-Ware · Fullbay · AutoLeap

These document APIs behind partner programs. We apply with you; approval timing is up to each provider, and we schedule our work once access is granted.

No API at all

Anything closed, or paper

Still not a no. Booking, online sales and the customer garage are Otto's own — they run in front of your system rather than inside it, and the work lands in your hands however you want it.

We quote integration setup after a feasibility check. We would rather build a plug-in than lose a shop — every shop that runs better is one more that can stay independent, and that is the point.

Who it's for

Built for independent repair, tire, off-road & performance shops.

Built around the day-to-day needs of small-to-mid-sized shops — the ones that win on trust and can't afford to leave money on the table.

Built by people who do the work. Otto is built by a team with more than 20 years in the 4x4 and performance industry. Half the team brings two decades of hands-on shop work and business management; the other half brings two decades of software development, with the same passion for automotive performance. We use what we build in our own shop, every day.

General repair Tire & wheel Off-road & 4x4 Lift, leveling & lowering Performance & suspension Custom builds & fabrication Independent & family-owned Multi-bay shops Small fleets Already on Shopmonkey On Tekmetric, Mitchell 1, Shop-Ware or similar Still on paper or spreadsheets

Our terms, in writing

No contract. No hostage data. No forced card processor.

Before choosing software, compare cancellation rules, what you can still reach after you leave, and payment-processing terms. Here are the terms we intend to offer at launch; the full service terms will spell them out.

Month to monthLeave when you like. No annual lock, no silent auto-renewal, no cancellation you have to fight for.
Your data, on the way outA full export of your records, no fee. Your history is yours.
Bring your own processorUse ours or use yours. Payments are not a toll gate, and we do not make the choice for you.
Nothing gated to the top tierTexting and reporting are table stakes, not upsells. Usage-based costs, like message volume, will be listed up front.

Early access

See what your shop is leaving on the table.

Book a walkthrough. We'll show you estimates, declined-work follow-up and the garage your customers would open — on demo data, or on your own numbers with your permission.